As we head into winter, it’s a great time to think about color, at least in Wisconsin! Every year, paint brands decide upon a color that they believe will embody the next year or be the new hot design choice; plenty of companies have already released their new color for 2024. It’s always a fun way to learn about new paint colors and maybe even get a new color to paint a wall or two.
Sherwin-Williams – Upward
Sherwin-Williams has elected to go blue this year, choosing their paint Upward as their 2024 Color of the Year. They refer to it as a denim blue with gray undertones that creates a peaceful environment, which doesn’t overwhelm. They designate it as a colorful neutral, allowing for a sophisticated splash of color.
Benjamin Moore – Blue Nova
Benjamin Moore has chosen the color Blue Nova as the 2024 Color of the Year. This color is a rich combination of blue & violet and was chosen to represent the blend of modern & traditional styles popular in home design right now.
C2 – Thermal
C2 has decided upon Thermal as their 2024 Color of the Year. This color is a very light blue, which C2 compares to the blue of the sky during the fall & winter months – a crisp blue with white undertones. They find it to be calming, while still offering a bright point in any room.
Dunn-Edwards – Skipping Stones
Dunn Edwards has also elected to choose a blue-toned paint as their 2024 Color of the Year in Skipping Stones. This cool blue is described by the company as timeless, while still being fresh and modern.
Krylon – Bluebird
In keeping with the blue theme, if you want a louder blue color, then Krylon’s 2024 Color of the Year is the one for you – Bluebird. This bright, vibrant blue is the pop of color to compliment your neutral walls or décor.
Glidden – Limitless
Glidden has decided to switch it up for the blues, instead deciding to go with Limitless, a yellow-neutral, for their 2024 Color of the Year. They’re calling it the modern neutral, an emergence of warm neutrals in design choices that they think will be in this year.
Behr – Cracked Pepper 
A stark contrast to the other colorful, light options, Behr has gone with Cracked Pepper for their 2024 Color of the Year. This dark, moody charcoal color is sophisticated and certainly a statement piece; however, it is still neutral enough to not overwhelm or take over a space.
Dutch Boy Paints – Ironside
Similarly to Behr, Dutch Boy Paints has decided on a slightly moodier color for their 2024 Color of the Year, with the choice of Ironside. This is a deep olive shade with dark undertones, creating a paint that is bold & elegant. Dutch Boy Paints markets Ironside as a versatile paint that can elevate any design.
Graham & Brown – Viridis
Graham & Brown turns away from the sky and to the forest for inspiration for their 2024 Color of the Year, with Viridis. This muted green is a welcoming option for wall painting or accents. They refer to it as a tone that reflects harmony & stability.
Valspar – Renew Blue
Just when you thought we were done with blue, it makes a reemergence, or in this case – a renewal, in Valspar’s 2024 Color of the Year choice with Renew Blue. This cool-toned blue color is said to be inspired by fleeting elements found in nature, like fog.