The Nose Knows: 5 Tips on How to Best Use Scent in Home Sales

Living Room with Diffuser and Plant
Photo by Max Vakhtbovych from Pexels

When preparing to sell a home, the first step recommended to sellers is to stage and improve the property’s curb appeal. In essence, the emphasis is on appealing to the visual sense of potential buyers. However, many sellers could be missing the boat by not appealing to buyers’ other senses, specifically the sense of smell.

This sense is managed by the olfactory nerve, which is intertwined with the same part of the brain that deals with memories and emotions. A study on the subject uncovered the following: 

  • 75% of all emotions generated every day are due to smell
  • 40% improvement in mood after being exposed to pleasant scents*

The results of these studies have use in environments like health care institutions and retail businesses, but they can also apply to the world of real estate.  

Smells can quickly deter or attract buyers to a potential home, immediately giving them a first impression; therefore, it’s imperative to have a good smelling home during showings or open houses. However, there’s a fine line between creating a pleasant aroma within a home and overdoing it. To use smell to its best potential, we suggest adhering to the 5 following guidelines:

Use a diffuser to better control scents

A better alternative to a wall plug-in or a candle is to use a mist diffuser, as it allows for greater control of the scent. When using a diffuser, it is crucial to avoid more polarizing fragrances, like patchouli, sandalwood, or ylang-ylang. Instead, people prefer crisp, fresh, or inviting scents like grapefruit, orange, lemon, vanilla, apple, or cinnamon.

Do not mix scents

Research suggests that adding multiple scents together can be seen as distracting by interested parties, eliminating any potential benefits scent may have in real estate*.

Pick a suitable scent

One way to use scent is to match it to the vibe of the available home. For example, pine or cedar scents would do well in a forest or mountain-based home but may seem out of place at a beachside bungalow.

Add plants

Besides being visually attractive, plants can also emit pleasant aromas. When choosing plants or flowers, it’s better to select light-smelling florals and ones that are more universally appealing. Be sure to keep the plants in an attractive condition as well!

Stay away from baked goods

Although baking cookies or sweet bread may have been the past go-to for creating a scented atmosphere, many agents now see it as passé.

So, if you’re planning on selling your home be sure to maximize your property’s impact on buyers by appealing to their sense of smell–because the nose always knows. Connect with one of our agents to get other unique tips to improve buyers’ experience at showings and increase your chances of a sale!

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